
Chicago's Anti-Cruelty Society,
represented by the Margie Korshak
Agency asked us to produce a new set of Public Service Announcements
for broadcast. The old psa needed to be updated and although the message
has been the same, the look needed to be updated. We shot video during
a news conference to inaugurate a new Cat Clinic and took some time to
visit with the cutest critters you'll ever see.
Our cameras were present to see the ribbon cutting of the ACS's newest addition, the Virginia Butts Berger Cat Clinic donated by a private donor and native Chicagoan and the best possible birthday gift for the nearly 110 year old shelter. The new Cat Clinic will provide assistance to more than 800 cats and kittens each year until they find a happy and loving home.
WNUA's Rick Odell donated his voice talents to the project and for the Spanish side it was voiced by Pablo Alfaro from the Telemundo Creative Services Department. Click here to see the PSA in Quicktime.