Description:
We produced a local cable spot for an ebay drop off store near Oak Lawn. The client wanted to produce something nice on a shoestring budget. Taking that into account we utilized a stills only approach lacking a sufficient budget to organize a crew to go out and shoot, we felt that we can design a nice and simple spot without the need for live video.
Challenge:
Without the budget for a location shoot, we drafted up a script that featured what a drop off store’s function was. We had some old time clip-art like images and some pictures of the client’s daughter in their office. Armed with only the aforementioned stills and a customized one-word jingle plus original music that was created by Andy and Company from Mitran Mitran Music, we set out to assemble a :30 second spot that would be effective and clever.
Feedback:
Upon the first week’s airing of the spot throughout their immediate zone only they were inundated with new business, so much that they eventually scaled their broadcast schedule back a bit to help them catch up. The spot and new business allowed them to grow ahead of their own projections.
View the spot on YouTube here!
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